Chapter
How General Electric helped start advertising
16:19 - 19:24 (03:05)
Anecdote by advertising legend Jerry Della Femina of how his agency shifted focus from small businesses to big corporations, leading to them acquiring General Electric as a client and eventually creating their iconic campaigns.
Clips
The speaker discusses how they moved away from small businesses and began targeting bigger companies like General Electric and General Foods for advertising in response to difficulties in trying to collect payment from small business owners.
16:19 - 18:09 (01:49)
Advertising
Summary
The speaker discusses how they moved away from small businesses and began targeting bigger companies like General Electric and General Foods for advertising in response to difficulties in trying to collect payment from small business owners.
ChapterHow General Electric helped start advertising
Episode#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
PodcastThe Tim Ferriss Show
A college student’s determination to become a radio broadcaster led him to seize an opportunity to create a sports station in Amherst, Massachusetts.
18:09 - 19:24 (01:15)
Radio Broadcasting
Summary
A college student’s determination to become a radio broadcaster led him to seize an opportunity to create a sports station in Amherst, Massachusetts. Despite working under adverse conditions, he made it happen and the station went on the air on April 1st.