Episode

#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
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55:07
Published: Fri Feb 04 2022
Description

Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers to tease out the routines, habits, et cetera that you can apply to your own life.You’ll get plenty of that in this special episode, which features my interview with Bill Rasmussen from my 2017 TV Show Fear{less}. The “less” is in parentheses because the objective is to teach you to fear less, not to be fearless.Fear{less} features in-depth, long-form conversations with top performers, focusing on how they’ve overcome fears and made hard decisions, embracing discomfort and thinking big.It was produced by Wild West Productions, and I worked with them to make both the video and audio available to you for free, my dear listeners. You can find the video of this episode on YouTube.com/TimFerriss, and eventually you’ll be able to see all episodes for free at YouTube.com/TimFerriss.Spearheaded by actor/producer and past podcast guest Vince Vaughn, Wild West Productions has produced a string of hit movies including The Internship, Couples Retreat, Four Christmases, and The Break-Up.In 2020, Wild West produced the comedy The Opening Act, starring Jimmy O. Yang and Cedric The Entertainer. In addition to Fear{less}, their television credits include Undeniable with Joe Buck, ESPN’s 30 for 30 episode about the ’85 Bears, and the Netflix animated show F is for Family.Please enjoy!*This episode is brought to you by “5-Bullet Friday,” my very own email newsletter that every Friday features five bullet points highlighting cool things I’ve found that week, including apps, books, documentaries, gadgets, albums, articles, TV shows, new hacks or tricks, and—of course—all sorts of weird stuff I’ve dug up from around the world.It’s free, it’s always going to be free, and you can subscribe now at tim.blog/friday.*A recap of ESPN’s opening night. [05:34]What accounts for Bill’s lifelong obsession with sports? [07:41]How Bill’s family — especially his father — encouraged him to excel from an early age. [09:46]By the time he got to college, what did Bill imagine he would do for a career — and what ultimately put a crimp in his ambitions? [11:20]What did Bill learn during his initial foray into the working world, and how did this lead to the start of his first business? [13:47]How did Bill segue from this first business into the world of sports broadcasting? Was his lack of experience at the beginning any hindrance? [17:01]What does Bill’s self-talk sound like when he’s trying to convince himself to try something new? [21:33]As confident as Bill is in trying new things, he’s not lived a life without self-doubt-inducing setbacks. Here’s one that led to the much bigger success that would become ESPN. [23:04]What ESPN looked like in the conceptual stages — when its financial reserve consisted of a $9,000 credit card advance. [29:40]How Bill and his team drummed up additional funds for the fledgling network. [31:50]The clever reason behind shrink-wrapping the early NCAA pitch deck. [35:29]Enter Walter Byers. [37:07]What launch day and the days leading up to it looked like. [39:06]The best decision made at ESPN. [41:32]24 hours, seven days a week is a lot of television to fill. What are some of the more esoteric ways that time has been filled at ESPN? [42:33]Why did Bill leave ESPN at 2:05 p.m. on June 25th, 1984? [44:08]Bill’s secret to effective pitching and negotiation, and a few book recommendations. [45:09]ESPN has the power to bring people together — except for when someone needs a scapegoat for divorce proceedings. [46:44]What does success mean to Bill, and who does he think of when he hears the word? Does he consider himself a success? [47:45]If Bill had to give a high-profile, 20-minute talk about something unrelated to what made him famous, what would the topic be? What book would he recommend to someone who wanted to learn more about this topic? [48:57]Current challenges. [50:19]Bill’s best advice for someone seeking to launch their own business. [52:00]What Bill’s billboard would say. [53:17]*For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chapters
The Tim Ferriss Show is a podcast where Tim deconstructs world-class performers to discover their routines and habits.
00:00 - 04:51 (04:51)
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Podcast
Summary

The Tim Ferriss Show is a podcast where Tim deconstructs world-class performers to discover their routines and habits.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
The speaker reminisces about watching sports on ESPN and names players from the Cubs and White Sox from his time living in Chicago.
04:51 - 10:42 (05:51)
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Sports
Summary

The speaker reminisces about watching sports on ESPN and names players from the Cubs and White Sox from his time living in Chicago.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
The speaker shares a story about a national company and how they used to sell products through different districts in the country.
10:42 - 16:19 (05:36)
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Sales, Military
Summary

The speaker shares a story about a national company and how they used to sell products through different districts in the country. He also talks about how military service used to be mandatory for college students.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
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The Tim Ferriss Show
Anecdote by advertising legend Jerry Della Femina of how his agency shifted focus from small businesses to big corporations, leading to them acquiring General Electric as a client and eventually creating their iconic campaigns.
16:19 - 19:24 (03:05)
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advertising
Summary

Anecdote by advertising legend Jerry Della Femina of how his agency shifted focus from small businesses to big corporations, leading to them acquiring General Electric as a client and eventually creating their iconic campaigns.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
A veteran sports information director offers to be the color commentator for someone who is not necessarily qualified for the job, exemplifying the importance of stepping out of one's comfort zone.
19:24 - 23:00 (03:35)
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Sports Broadcasting
Summary

A veteran sports information director offers to be the color commentator for someone who is not necessarily qualified for the job, exemplifying the importance of stepping out of one's comfort zone.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
In this podcast, the speaker describes how he was able to network with United Cable and begin the process of hooking them together with another company.
23:00 - 26:23 (03:23)
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Networking
Summary

In this podcast, the speaker describes how he was able to network with United Cable and begin the process of hooking them together with another company.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
This podcast episode explains how TV signals are transmitted via satellite, from the remote truck to an earth-transmitting station, then to a satellite 22,300 miles above the equator, and finally to your television set in your living room.
26:23 - 29:20 (02:56)
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technology
Summary

This podcast episode explains how TV signals are transmitted via satellite, from the remote truck to an earth-transmitting station, then to a satellite 22,300 miles above the equator, and finally to your television set in your living room.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
In this snippet, the story is told about a phone call which led to a billion dollar company being formed.
29:20 - 34:17 (04:56)
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Business
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In this snippet, the story is told about a phone call which led to a billion dollar company being formed. The caller tells his story about the phone call and how he thought it was a daring move.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
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Learn about the power that packaging can have during meetings and negotiations.
34:17 - 37:00 (02:43)
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Learn about the power that packaging can have during meetings and negotiations. By using this tool properly, you can control the conversation and keep your audience engaged.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
The co-founders of ESPN, Bill Rasmussen and his son Scott, discuss the origins of the worldwide leader in sports broadcasting, including the creation of the name, pitching the idea to investors, and the first day of broadcasting.
37:00 - 40:37 (03:36)
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ESPN
Summary

The co-founders of ESPN, Bill Rasmussen and his son Scott, discuss the origins of the worldwide leader in sports broadcasting, including the creation of the name, pitching the idea to investors, and the first day of broadcasting.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
The creation of numerous jobs for freelancers, networks and teams' channels have impacted the growth of the television industry, which now has more channels to broadcast on under 15% watch the big three networks.
40:37 - 45:30 (04:52)
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Television Industry
Summary

The creation of numerous jobs for freelancers, networks and teams' channels have impacted the growth of the television industry, which now has more channels to broadcast on under 15% watch the big three networks. The key to success is to be knowledgeable about the subject you're covering.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
ESPN's founder shares his perspective on what success means to him and recounts some of the challenges he faced in the early days of the sports network.
45:30 - 48:50 (03:19)
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ESPN
Summary

ESPN's founder shares his perspective on what success means to him and recounts some of the challenges he faced in the early days of the sports network.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
This podcast features a conversation on advice for those embarking on new careers or business ventures, including an emphasis on the fact that the timing for major decisions is never perfect.
48:50 - 53:03 (04:13)
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Career Advice
Summary

This podcast features a conversation on advice for those embarking on new careers or business ventures, including an emphasis on the fact that the timing for major decisions is never perfect.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show
Tim Ferriss' newsletter, Five Bullet Friday, includes recommended articles, books, gadgets, and more, and is sent to between 1.5 and 2 million people for free.
53:03 - 55:01 (01:57)
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Newsletter
Summary

Tim Ferriss' newsletter, Five Bullet Friday, includes recommended articles, books, gadgets, and more, and is sent to between 1.5 and 2 million people for free.

Episode
#569: ESPN Co-Founder Bill Rasmussen — Fear{less} with Tim Ferriss
Podcast
The Tim Ferriss Show