Chapter
How Google's Ad Network Auction Helps the Consumer
07:21 - 13:32 (06:10)
Google's ad network auction ensures that the ad shown on a publisher's site is not only the best for the publisher, but also for the consumer by allowing advertisers to compete and pay more for an ad spot.
Clips
Google's ad network auction ensures that the ad shown on a publisher's site is not just the best for the publisher, but also the best for the consumer.
07:21 - 10:53 (03:31)
Google Ad Network
Summary
Google's ad network auction ensures that the ad shown on a publisher's site is not just the best for the publisher, but also the best for the consumer. Ad networks bring buyers and sellers of ad inventory together and the sellers have the option to sell their inventory through the network.
ChapterHow Google's Ad Network Auction Helps the Consumer
EpisodeE113: DOJ tries to break up Google, vaccine questions, Ukraine escalation & more
PodcastAll-In with Chamath, Jason, Sacks & Friedberg
Google wins with publishers because they pay the publishers the most on their ad network, making it difficult for competitors to enter the market.
10:53 - 13:32 (02:39)
Google
Summary
Google wins with publishers because they pay the publishers the most on their ad network, making it difficult for competitors to enter the market. The DOJ's attempts to unwind 10-year-old acquisitions could harm publishers' profits even further.