Chapter
How Pain and Pleasure Affect Purchases
1:09:51 - 1:14:24 (04:32)
The experience of buying a product involves a balance between the pain it takes to achieve it and the pleasure received from the purchase. To increase sales, businesses need to either turn up the pleasure or turn down the pain associated with purchasing their products.
Clips
The brain anticipates and creates a model for how a desired food will taste, but there is a certain satisfaction in actually consuming and enjoying it.
1:09:51 - 1:12:10 (02:18)
Food, Cravings
Summary
The brain anticipates and creates a model for how a desired food will taste, but there is a certain satisfaction in actually consuming and enjoying it.
ChapterHow Pain and Pleasure Affect Purchases
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
The purchase of a product can be influenced by the level of pleasure gained from it versus the pain felt during the process.
1:12:10 - 1:14:24 (02:14)
User Experience
Summary
The purchase of a product can be influenced by the level of pleasure gained from it versus the pain felt during the process. The most objective form of pain is the money leaving one's wallet and going to the company selling the product.