Chapter
How Spanx Got Its Name and The Patent Struggle
42:36 - 45:02 (02:25)
The founder of Spanx, Sara Blakely, explains how she came up with the name for her company and the struggle she went through to get her product patented.
Clips
The speaker recounts the process he went through to invent a new product, including finding a manufacturer, patenting the idea, and coming up with a name for it.
42:36 - 43:32 (00:56)
Product Invention
Summary
The speaker recounts the process he went through to invent a new product, including finding a manufacturer, patenting the idea, and coming up with a name for it.
ChapterHow Spanx Got Its Name and The Patent Struggle
EpisodeThe 3 Secrets To Negotiating In Life & Business [MASTERCLASS] EP 1305
PodcastThe School of Greatness
The guest speaker shares her story of writing her own patent by buying a book and doing all the legwork herself, then getting a patent lawyer to write the claims for a discounted price.
43:32 - 44:06 (00:34)
Patent Law
Summary
The guest speaker shares her story of writing her own patent by buying a book and doing all the legwork herself, then getting a patent lawyer to write the claims for a discounted price.
ChapterHow Spanx Got Its Name and The Patent Struggle
EpisodeThe 3 Secrets To Negotiating In Life & Business [MASTERCLASS] EP 1305
PodcastThe School of Greatness
The founder of Spanx explains how she came up with the name and how bad the runner-up names were, while emphasizing the focus was all about the butt.
44:06 - 45:02 (00:55)
Spanx
Summary
The founder of Spanx explains how she came up with the name and how bad the runner-up names were, while emphasizing the focus was all about the butt.