Chapter
How Steve Jobs Changed the Narrative to Save the iPhone 4
52:04 - 57:34 (05:30)
Scott Adams, creator of Dilbert, discusses how Steve Jobs changed the narrative of the iPhone 4's reception issues from a specific problem to a general problem with all smartphones to avoid sinking the iPhone 4 in the market.
Clips
In response to the iPhone 4 "Antennagate" crisis, Steve Jobs assembles a team of marketers, PR people, and advisors to figure out what to do.
52:04 - 53:13 (01:09)
Summary
In response to the iPhone 4 "Antennagate" crisis, Steve Jobs assembles a team of marketers, PR people, and advisors to figure out what to do. They settle on a straightforward approach where Jobs addresses the issue at an event and lays out the data, acknowledging that the phone is not perfect.
ChapterHow Steve Jobs Changed the Narrative to Save the iPhone 4
EpisodeSPECIAL: Steve Jobs (Part 2)
PodcastMy First Million
Steve Jobs' response to the iPhone 4 signal problem was different from the usual public relations playbook as he decided to rewrite it, leading people to compare the models instead of discussing the actual issue.
53:13 - 57:34 (04:20)
Summary
Steve Jobs' response to the iPhone 4 signal problem was different from the usual public relations playbook as he decided to rewrite it, leading people to compare the models instead of discussing the actual issue. Scott Adams, the creator of Dilbert, commended Jobs' strategy.