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Clip

Steve Jobs Responds to iPhone 4 "Antennagate" Crisis
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52:04 - 53:13 (01:09)

In response to the iPhone 4 "Antennagate" crisis, Steve Jobs assembles a team of marketers, PR people, and advisors to figure out what to do. They settle on a straightforward approach where Jobs addresses the issue at an event and lays out the data, acknowledging that the phone is not perfect.

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