Chapter
How to Build a Successful Company with Patrón Tequila
52:52 - 58:45 (05:52)
In this episode, Tim Ferriss talks to Martin Crowley, one of the founding partners of Patrón Tequila, about how he helped establish the brand, the secrets to their success, and his unconventional approach to business.
Clips
John Paul DeJoria talks about the secrets behind building a successful business, like how having the best product in the market is crucial, telling the truth about the product, and giving samples to potential customers.
52:52 - 54:36 (01:44)
Summary
John Paul DeJoria talks about the secrets behind building a successful business, like how having the best product in the market is crucial, telling the truth about the product, and giving samples to potential customers. He also recommends reading a book called "The Patron Way" to see the behind-the-scenes of building the Patron tequila brand.
ChapterHow to Build a Successful Company with Patrón Tequila
Episode#441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila
PodcastThe Tim Ferriss Show
In order to sell a premium product like Patrón tequila, the sales team focused on highlighting the product's quality and positioning it as a treat or upgrade to a customer's usual choice, such as offering to make a margarita with Patrón for an extra dollar.
54:36 - 56:09 (01:32)
Summary
In order to sell a premium product like Patrón tequila, the sales team focused on highlighting the product's quality and positioning it as a treat or upgrade to a customer's usual choice, such as offering to make a margarita with Patrón for an extra dollar. This approach allowed the company to successfully sell a more expensive product in a crowded market.
ChapterHow to Build a Successful Company with Patrón Tequila
Episode#441: John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón Tequila
PodcastThe Tim Ferriss Show
Paul Nitzel, a businessman who represents various companies including Patreon, still uses fax machines for communication and does not use email or computers, preferring personal contact instead.
56:12 - 58:45 (02:32)
Summary
Paul Nitzel, a businessman who represents various companies including Patreon, still uses fax machines for communication and does not use email or computers, preferring personal contact instead.