Chapter
How to Build an Audience Slowly but Surely
26:06 - 32:48 (06:42)
The key to building an audience is to create content that resonates with a targeted percentage rather than pleasing everyone. Playing the long game and crafting quality content over time will attract the right people to your brand.
Clips
The podcast discusses how the aesthetic, look, feel and attitude of products can influence consumer behavior and perception even for products such as books.
26:06 - 28:35 (02:28)
Summary
The podcast discusses how the aesthetic, look, feel and attitude of products can influence consumer behavior and perception even for products such as books. It also touches on the idea of "risk reduction" and how it affects the way we make purchasing decisions.
ChapterHow to Build an Audience Slowly but Surely
Episode#269: The 3 Critical Rules of Branding
PodcastThe Tim Ferriss Show
Companies should focus on holistic design rather than just creating manifestos or mission statements.
28:35 - 30:32 (01:57)
Summary
Companies should focus on holistic design rather than just creating manifestos or mission statements. Holistic design can differentiate a company and make customer experience better, as seen in successful companies like Airbnb.
ChapterHow to Build an Audience Slowly but Surely
Episode#269: The 3 Critical Rules of Branding
PodcastThe Tim Ferriss Show
The key to turning casual fans into diehard fans is to identify the unique benefits of your company or product and address the pain points it solves.
30:32 - 31:58 (01:25)
Summary
The key to turning casual fans into diehard fans is to identify the unique benefits of your company or product and address the pain points it solves. This involves knowing your 1000 true fans and figuring out how to turn your content into something that excites them enough to share it with others, even if it's only a small percentage of your audience at a time.
ChapterHow to Build an Audience Slowly but Surely
Episode#269: The 3 Critical Rules of Branding
PodcastThe Tim Ferriss Show
Asking unique and impactful questions about the benefits and pain points of a product, as well as the identification of true fans, can lead to entrepreneurial success.
31:58 - 32:48 (00:50)
Summary
Asking unique and impactful questions about the benefits and pain points of a product, as well as the identification of true fans, can lead to entrepreneurial success. These questions may seem simplistic, but they have been successfully used by billion-dollar companies in their early stages.