Episode
#269: The 3 Critical Rules of Branding
34:38
Published: Tue Oct 03 2017
Description
This is a special episode of The Tim Ferriss Show. This time, I focus on tactical, specific advice on branding, marketing, and the most common mistakes of growing an audience.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapters
Tim Ferriss announces a new in-between episode format for his podcast, which is a shorter solo episode instead of the long-form interview format where he deconstructs world-class performers.
00:00 - 01:30 (01:30)
Summary
Tim Ferriss announces a new in-between episode format for his podcast, which is a shorter solo episode instead of the long-form interview format where he deconstructs world-class performers.
Episode#269: The 3 Critical Rules of Branding
PodcastThe Tim Ferriss Show
Creating a category of customer, in the minds of specifically one thousand diehard fans, can be more effective than trying to become the number one player in a crowded market.
01:30 - 09:17 (07:47)
Summary
Creating a category of customer, in the minds of specifically one thousand diehard fans, can be more effective than trying to become the number one player in a crowded market. These fans become your strongest marketing force.
Episode#269: The 3 Critical Rules of Branding
PodcastThe Tim Ferriss Show
Tim Ferriss discusses the importance of targeting a specific customer and solving their unmet needs to ensure the success of your products or services.
09:17 - 14:47 (05:30)
Summary
Tim Ferriss discusses the importance of targeting a specific customer and solving their unmet needs to ensure the success of your products or services. He emphasizes putting the customer first and not getting attached to a specific product or service.
Episode#269: The 3 Critical Rules of Branding
PodcastThe Tim Ferriss Show
The speaker shares an exercise for identifying how to create the best brand possible without solely fixating on it.
14:47 - 22:23 (07:35)
Summary
The speaker shares an exercise for identifying how to create the best brand possible without solely fixating on it. She also discusses the importance of prioritizing the value to the user and removing pain points for the customer, as exemplified by Amazon's hiring principles and Tesla's brand perception.
Episode#269: The 3 Critical Rules of Branding
PodcastThe Tim Ferriss Show
This podcast episode discusses the importance of simplifying convenience to achieve better productivity.
22:23 - 26:06 (03:42)
Summary
This podcast episode discusses the importance of simplifying convenience to achieve better productivity. They touch on aspects of convenience including risk reduction and reducing mental hassle while purchasing products.
Episode#269: The 3 Critical Rules of Branding
PodcastThe Tim Ferriss Show
The key to building an audience is to create content that resonates with a targeted percentage rather than pleasing everyone.
26:06 - 32:48 (06:42)
Summary
The key to building an audience is to create content that resonates with a targeted percentage rather than pleasing everyone. Playing the long game and crafting quality content over time will attract the right people to your brand.
Episode#269: The 3 Critical Rules of Branding
PodcastThe Tim Ferriss Show
Tim Ferriss encourages listeners to prioritize the important things in life and let personal branding take care of itself.
32:48 - 34:31 (01:42)
Summary
Tim Ferriss encourages listeners to prioritize the important things in life and let personal branding take care of itself.