Chapter
How Your Data Is Used for Ad Targeting
40:41 - 45:02 (04:20)
Your internet data doesn't just go to the website owner and the advertisers you see, it can potentially be sent to multiple places for ad targeting purposes, leading to an abundance of ads being thrown your way. However, dynamic ad targeting has somehow managed to avoid breaking the Internet.
Clips
The process of gathering user data to personalize ads and target specific audiences is explained by the speaker, who shares examples of how websites and marketing campaigns collect information on users.
40:41 - 43:01 (02:20)
Advertising
Summary
The process of gathering user data to personalize ads and target specific audiences is explained by the speaker, who shares examples of how websites and marketing campaigns collect information on users.
ChapterHow Your Data Is Used for Ad Targeting
Episode#213 - James Ball - Who Owns The Internet & How It Owns Us
PodcastModern Wisdom
The process of loading a webpage involves going through numerous data checkpoints, which results in user data being sent to multiple entities involved in ad targeting, sometimes even dozens at a time.
43:02 - 45:02 (02:00)
digital advertising
Summary
The process of loading a webpage involves going through numerous data checkpoints, which results in user data being sent to multiple entities involved in ad targeting, sometimes even dozens at a time.