Chapter
Identifying and targeting early adopters
39:01 - 45:43 (06:42)
The speaker discusses the importance of identifying early adopters and targeting them in order to gain traction for a product or service. The target should be individuals who are knowledgeable in the field and are likely to provide references to less educated people, can appreciate a good user experience, and are younger since they're more likely to be found at consumer internet companies.
Clips
Andy Rachleff discusses targeting engineers and young people in tech for investment best practices, rather than employees of enterprise software companies.
39:01 - 43:44 (04:43)
Summary
Andy Rachleff discusses targeting engineers and young people in tech for investment best practices, rather than employees of enterprise software companies.
ChapterIdentifying and targeting early adopters
Episode#397: Two Questions Every Entrepreneur Should Answer
PodcastThe Tim Ferriss Show
This podcast talks about how a next generation banking service is being developed, which will enable customers to automatically pay bills and make savings allocations; and how this service is targeting millennials who save, unlike other banking platforms which are more focused on the unbanked or those living paycheck to paycheck.
43:44 - 45:43 (01:59)
Summary
This podcast talks about how a next generation banking service is being developed, which will enable customers to automatically pay bills and make savings allocations; and how this service is targeting millennials who save, unlike other banking platforms which are more focused on the unbanked or those living paycheck to paycheck.