Chapter
Investing in Barstool Sports' Pen
17:33 - 20:10 (02:37)
While Barstool Sports' pen makes up only a small percentage of their business, it accounts for a significant portion of their brand equity, making it an interesting investment opportunity.
Clips
Despite representing only a small part of the business metrics, Barstool's brand equity is worth a significant amount to the company that bought them out.
17:33 - 20:10 (02:37)
Business
Summary
Despite representing only a small part of the business metrics, Barstool's brand equity is worth a significant amount to the company that bought them out.