Chapter
Launching a DTC Energy Drink with Social Media Influencers
30:17 - 32:23 (02:05)
The founders of Sway House, a content house for social media influencers, teamed up to create their own energy drink after featuring Red Bull in their videos. After a seven-month process, they launched their direct-to-consumer (DTC) energy drink with the help of their online following.
Clips
Sway House, a content house comprised of influencers, faced a challenge in getting brand deals due to their controversial content.
30:17 - 31:11 (00:53)
Influencer Marketing
Summary
Sway House, a content house comprised of influencers, faced a challenge in getting brand deals due to their controversial content. They had to find alternative sources of revenue such as AdSense, TikTok lives and merch sales.
ChapterLaunching a DTC Energy Drink with Social Media Influencers
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
Influencers Bryce Hall and Josh Richards decided to create their own energy drink after promoting Red Bull for free, in hopes of owning and marketing their own brand for long-term success.
31:11 - 32:23 (01:12)
Influencer Marketing
Summary
Influencers Bryce Hall and Josh Richards decided to create their own energy drink after promoting Red Bull for free, in hopes of owning and marketing their own brand for long-term success.