Episode
1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
1:05:25
Published: Fri Mar 19 2021
Description
“Your goal can’t just be, I want to make money and be famous.”Today's guest is Josh Richards, a social media influencer, entrepreneur, musician, writer, actor, and podcast host, who has also accumulated over 30 million followers across platforms. He’s the founder of TalentX, the largest TikTok management and production company, as well as the co-founder of the energy drink Ani Energy. Josh is also an angel investor in dozens of companies and was called a “mogul in the making” by Newsweek.In this episode Lewis and Josh discuss how Josh became one of the top social media influencers, how you can build a massive audience, and how to overcome insecurities and put yourself out there.For more go to: www.lewishowes.com/1086Check out Josh’s YouTube channel: Josh RichardsKobe Bryant on Mamba Mentality, NBA Titles, and Oscars: https://link.chtbl.com/691-podKevin Hart Breaks Down His Secrets to Success: https://link.chtbl.com/956-podKatherine Schwarzenegger Pratt on the Power of Forgiveness: https://link.chtbl.com/925-pod
Chapters
Josh Richards, one of the top social media influencers, shares his journey to becoming a sensation and offers tips on building a mass audience, knowing when to take risks, managing multiple businesses, and overcoming insecurities.
00:00 - 02:11 (02:11)
Summary
Josh Richards, one of the top social media influencers, shares his journey to becoming a sensation and offers tips on building a mass audience, knowing when to take risks, managing multiple businesses, and overcoming insecurities.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
The host delves into how his passion for hockey turned into a successful apparel line and discusses the roots of his entrepreneurial spirit.
02:11 - 06:38 (04:26)
Summary
The host delves into how his passion for hockey turned into a successful apparel line and discusses the roots of his entrepreneurial spirit.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
The speaker discusses how creators monetize brand deals, including working with equity and cash, and how some creators make thousands of dollars with only 500,000 followers.
06:38 - 10:54 (04:16)
Summary
The speaker discusses how creators monetize brand deals, including working with equity and cash, and how some creators make thousands of dollars with only 500,000 followers.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
The speaker discusses their aspirations to become the richest social media creator and acknowledges that they approach discussions with a learning mindset.
10:54 - 15:35 (04:40)
Summary
The speaker discusses their aspirations to become the richest social media creator and acknowledges that they approach discussions with a learning mindset.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
The speaker shares about their passion for middle school track and field, and how they worked hard to beat every record in the sport during their time in school.
15:35 - 19:15 (03:40)
Summary
The speaker shares about their passion for middle school track and field, and how they worked hard to beat every record in the sport during their time in school.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
A former livestreamer talks about how she started transitioning to being an influencer on TikTok, where she focuses on creating different types of content.
19:15 - 23:30 (04:15)
Summary
A former livestreamer talks about how she started transitioning to being an influencer on TikTok, where she focuses on creating different types of content.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
The speaker shares his passion for sports and discusses how he was inspired by a Barstool podcast.
23:30 - 27:25 (03:55)
Summary
The speaker shares his passion for sports and discusses how he was inspired by a Barstool podcast. He also talks about the excitement of creating and sharing content in the podcast world.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
A social media influencer talks about making thousands of dollars through live streaming with a small percentage of followers who spend upwards of $200 on livestreams, contributing to a live leaderboard.
27:25 - 30:17 (02:52)
Summary
A social media influencer talks about making thousands of dollars through live streaming with a small percentage of followers who spend upwards of $200 on livestreams, contributing to a live leaderboard.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
The founders of Sway House, a content house for social media influencers, teamed up to create their own energy drink after featuring Red Bull in their videos.
30:17 - 32:23 (02:05)
Summary
The founders of Sway House, a content house for social media influencers, teamed up to create their own energy drink after featuring Red Bull in their videos. After a seven-month process, they launched their direct-to-consumer (DTC) energy drink with the help of their online following.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
As a marketer and content creator, it can be difficult to maintain enthusiasm for multiple companies and products at the same time.
32:23 - 37:20 (04:57)
Summary
As a marketer and content creator, it can be difficult to maintain enthusiasm for multiple companies and products at the same time. However, successful entrepreneurs like the guest of the podcast episode manage to keep their energy up by staying involved in products and services that they care about and can make an impact with.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
Two content creators discuss the evolution of social media and the shift towards sports-oriented content.
37:20 - 42:22 (05:02)
Summary
Two content creators discuss the evolution of social media and the shift towards sports-oriented content.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
The speaker discusses their rise in social media, their large female audience, and their live stream experiences that generate high viewership.
42:22 - 46:49 (04:26)
Summary
The speaker discusses their rise in social media, their large female audience, and their live stream experiences that generate high viewership.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
In this transcript, the speaker reflects on their desire to make memories and be the center of attention, while also acknowledging the impact of the Paul brothers in the industry and the importance of being work-focused in the midst of COVID.
46:49 - 52:47 (05:57)
Summary
In this transcript, the speaker reflects on their desire to make memories and be the center of attention, while also acknowledging the impact of the Paul brothers in the industry and the importance of being work-focused in the midst of COVID.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
The speaker reflects on their personal experiences of being backstabbed and trusting others multiple times, and the difficulty of finding genuine friendships and business partners.
52:47 - 59:20 (06:32)
Summary
The speaker reflects on their personal experiences of being backstabbed and trusting others multiple times, and the difficulty of finding genuine friendships and business partners.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
TikTok star Bryce Hall discusses the misconception that he only became famous because of his good looks and explains the years of tedious work he put in to grow his following and his social media presence.
59:20 - 1:04:12 (04:51)
Summary
TikTok star Bryce Hall discusses the misconception that he only became famous because of his good looks and explains the years of tedious work he put in to grow his following and his social media presence. He also talks about the Sway House movement and how they changed the perception of social media creators.
Episode1086 Building & Monetizing a Mass Social Media Audience w/Josh Richards
PodcastThe School of Greatness
The speaker thanks the listeners for tuning in and encourages them to share the episode with others, subscribe, and leave a rating and review.
1:04:12 - 1:05:15 (01:03)
Summary
The speaker thanks the listeners for tuning in and encourages them to share the episode with others, subscribe, and leave a rating and review. They also offer to send inspirational messages via text and share a quote about success and consistency.