Chapter
Learn to Earn: Using Incentives to Drive Product Usage
07:32 - 10:41 (03:09)
The concept of 'learn to earn,' where brands incentivize users to learn about and use their products through free coins, could be a clever way to drive product usage and create community engagement. This model could be particularly useful in the freemium product space.
Clips
Learn to Earn programs within freemium products offer a clever incentive to incentivize users to engage in core actions that lead to becoming a customer or retaining and bettering their usage.
07:32 - 10:41 (03:09)
Incentivization
Summary
Learn to Earn programs within freemium products offer a clever incentive to incentivize users to engage in core actions that lead to becoming a customer or retaining and bettering their usage. Brands can offer free coins within these programs to encourage users to learn and use their products, such as using an exchange to trade coins.