Episode
Announcement: Marketing Against the Grain
10:54
Published: Wed Apr 06 2022
Description
The HubSpot Podcast Network is proud to announce our latest podcast: Marketing Against the Grain. Listen here: https://link.chtbl.com/eASRByGO About Marketing Against the Grain: If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!
Chapters
Kieran Flanagan and Kit Bodner, SVP and CMO of HubSpot respectively, have launched their own podcast called Marketing Against the Grain, in which they discuss their unconventional marketing strategies.
00:00 - 00:36 (00:36)
Summary
Kieran Flanagan and Kit Bodner, SVP and CMO of HubSpot respectively, have launched their own podcast called Marketing Against the Grain, in which they discuss their unconventional marketing strategies.
EpisodeAnnouncement: Marketing Against the Grain
PodcastMy First Million
Discovering new podcasts can be difficult due to the traditional platforms' limited search capabilities.
00:36 - 04:28 (03:51)
Summary
Discovering new podcasts can be difficult due to the traditional platforms' limited search capabilities. The use of related podcasts can offer a better distribution engine and improve the chances of discovering content that aligns with your interests.
EpisodeAnnouncement: Marketing Against the Grain
PodcastMy First Million
Understanding incentives will be a core skillset for marketers to acquire customers in the future of the internet.
04:28 - 07:32 (03:04)
Summary
Understanding incentives will be a core skillset for marketers to acquire customers in the future of the internet. Paying people to exercise can lead to positive health outcomes and can make the impossible possible.
EpisodeAnnouncement: Marketing Against the Grain
PodcastMy First Million
The concept of 'learn to earn,' where brands incentivize users to learn about and use their products through free coins, could be a clever way to drive product usage and create community engagement.
07:32 - 10:41 (03:09)
Summary
The concept of 'learn to earn,' where brands incentivize users to learn about and use their products through free coins, could be a clever way to drive product usage and create community engagement. This model could be particularly useful in the freemium product space.