Chapter
Lessons on Marketing from the TOMS Founder
53:53 - 1:02:36 (08:43)
The founder of TOMS, Blake Mycoskie, shares lessons from the early days of his company, including the importance of creating interesting content that encourages customers to share with pride, and the value of focusing on giving rather than marketing.
Clips
After a week of striking out with new customers, the founder of TOMS Shoes encountered a woman wearing his product in a chance encounter on a plane, who turned out to be a passionate evangelist for the brand.
53:53 - 57:00 (03:06)
Summary
After a week of striking out with new customers, the founder of TOMS Shoes encountered a woman wearing his product in a chance encounter on a plane, who turned out to be a passionate evangelist for the brand.
ChapterLessons on Marketing from the TOMS Founder
Episode#249: How to Make a Difference and Find Your Purpose -- Blake Mycoskie
PodcastThe Tim Ferriss Show
In this podcast, the founder of TOMS shoes, Blake Mycoskie, talks about the importance of focusing on creating "WIFIO moments" (Where Fucked It’s Over) instead of marketing and advertising.
57:00 - 59:58 (02:57)
Summary
In this podcast, the founder of TOMS shoes, Blake Mycoskie, talks about the importance of focusing on creating "WIFIO moments" (Where Fucked It’s Over) instead of marketing and advertising. He shares his experience of getting screwed over by a factory and how it led to exponential growth for the company.
ChapterLessons on Marketing from the TOMS Founder
Episode#249: How to Make a Difference and Find Your Purpose -- Blake Mycoskie
PodcastThe Tim Ferriss Show
The founders of Rothy's, a sustainable fashion brand, recount their experience of running out of cash while trying to fulfill customer orders and how they had to persuade another factory to make their products without upfront payment to save their business.
59:58 - 1:02:36 (02:38)
Summary
The founders of Rothy's, a sustainable fashion brand, recount their experience of running out of cash while trying to fulfill customer orders and how they had to persuade another factory to make their products without upfront payment to save their business.