Chapter
Making Work that Matters
49:23 - 1:00:17 (10:53)
The power of creating products that matter for people who care, and finding the courage to do so, can have a significant impact. The key to success is to focus on a group of individuals with a shared passion and develop something that truly enhances their experience.
Clips
The value of the work we do is not in the products we make, but rather in how they improve the lives of the people who use them.
49:23 - 58:09 (08:45)
Summary
The value of the work we do is not in the products we make, but rather in how they improve the lives of the people who use them. By identifying a specific group and creating something that they truly want and need, we can make a meaningful impact.
ChapterMaking Work that Matters
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
Professional magicians rely on the same 12 magic tricks for their performances each night, leading them to seek out new tricks and techniques.
58:09 - 1:00:17 (02:07)
Summary
Professional magicians rely on the same 12 magic tricks for their performances each night, leading them to seek out new tricks and techniques. Similarly, highly niche businesses such as magic supply companies, like Penguin Magic, thrive on meeting the unique needs of this specialized market.