Episode
#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
1:44:12
Published: Thu Nov 01 2018
Description
Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.In this episode, we explore many topics, including:How Seth deals with overwhelmHow Seth chooses projectsHow to say “no” to the unimportant and set boundariesLong work vs. hard workThe world’s worst bossHow to find your “smallest viable audience”Non-marketing books that are master classes in great marketingCrafting April Fool’s jokesAnd much, much more…Enjoy!Click here for the show notes for this episode.This episode is brought to you exclusively by LinkedIn Marketing Solutions, the go-to tool for B2B marketers and advertisers who want to drive brand awareness, generate leads, or build long-term relationships that result in real business impact.With a community of more than 575 million professionals, LinkedIn is gigantic, but it can be hyper-specific. You have access to a diverse group of people all searching for things they need to grow professionally, and four out of five users are decision-makers at their companies — so you can build relationships that really matter and drive your business objectives forward. LinkedIn has the marketing tools to help you target your customers with precision, right down to job title, company name, industry, etc. Why spray and pray with your marketing dollars when you can be surgical? To redeem your free $100 LinkedIn ad credit and launch your first campaign, go to LinkedIn.com/TFS!***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chapters
Tim Ferriss interviews world class performers to explore their habits, routines and favorite books for listeners to apply in their own lives.
00:00 - 03:09 (03:09)
Summary
Tim Ferriss interviews world class performers to explore their habits, routines and favorite books for listeners to apply in their own lives.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
In this podcast, the host interviews Seth Godin, a writer and entrepreneur, who provides insights and advice in the areas of marketing, strategic quitting, and leadership.
03:09 - 09:16 (06:06)
Summary
In this podcast, the host interviews Seth Godin, a writer and entrepreneur, who provides insights and advice in the areas of marketing, strategic quitting, and leadership. He encourages listeners to challenge the status quo and to create their own boundaries instead of letting the world set boundaries for them.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
The paradox of choice is a phenomenon where people feel overwhelmed or a high degree of stress when making decisions, even if the choices are relatively insignificant.
09:16 - 16:18 (07:01)
Summary
The paradox of choice is a phenomenon where people feel overwhelmed or a high degree of stress when making decisions, even if the choices are relatively insignificant. The alt MBA is designed to help people make choices that feel important, even if they don't feel like free people.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
Seth Godin emphasizes the value of doing hard work, even if it goes unnoticed and unpopular in the short term.
16:18 - 26:11 (09:52)
Summary
Seth Godin emphasizes the value of doing hard work, even if it goes unnoticed and unpopular in the short term. He shares his mission of teaching people and emphasizes the need to find tools to make an impact on others.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
In this episode, the speaker gives advice to those who struggle with saying no, even when they know the answer should be no.
26:11 - 34:07 (07:56)
Summary
In this episode, the speaker gives advice to those who struggle with saying no, even when they know the answer should be no. They urge listeners to stop acting like a 14-year-old and start being a professional by not being afraid to say no and to not put 100% into authenticity.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
Author and podcaster, Tim Ferriss, shares how he tackled his decision fatigue around book blurbs and public speaking fees by implementing a simple pricing strategy - setting a new high watermark for his services.
34:07 - 42:54 (08:46)
Summary
Author and podcaster, Tim Ferriss, shares how he tackled his decision fatigue around book blurbs and public speaking fees by implementing a simple pricing strategy - setting a new high watermark for his services.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
A freelancer's career value improves significantly when a publisher gets behind their book because editors who believe in blurbs will push their book forward.
42:54 - 49:23 (06:29)
Summary
A freelancer's career value improves significantly when a publisher gets behind their book because editors who believe in blurbs will push their book forward. Building a successful career as a freelancer who gets paid fairly takes work in getting better clients and the willingness to reject those who don't value their reputation.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
The power of creating products that matter for people who care, and finding the courage to do so, can have a significant impact.
49:23 - 1:00:17 (10:53)
Summary
The power of creating products that matter for people who care, and finding the courage to do so, can have a significant impact. The key to success is to focus on a group of individuals with a shared passion and develop something that truly enhances their experience.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
The cost of dog food has increased significantly in the past decade, with some specialty products costing up to $45 a pound.
1:00:17 - 1:07:51 (07:34)
Summary
The cost of dog food has increased significantly in the past decade, with some specialty products costing up to $45 a pound. However, despite the high cost, dogs do not seem to be any happier and the price is often used to appeal to the dog owner rather than the dog itself.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
The desire for status can drive consumerism, as individuals may seek to define themselves through the products they use, and companies often capitalize on this by reverse engineering their marketing to appeal to these desires, seen in the example of Uber's early success.
1:07:51 - 1:13:19 (05:27)
Summary
The desire for status can drive consumerism, as individuals may seek to define themselves through the products they use, and companies often capitalize on this by reverse engineering their marketing to appeal to these desires, seen in the example of Uber's early success.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
Supreme's success is based on creating a sense of exclusivity and status among a certain type of consumer rather than simply providing quality products.
1:13:19 - 1:17:21 (04:02)
Summary
Supreme's success is based on creating a sense of exclusivity and status among a certain type of consumer rather than simply providing quality products.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
The value of owning a unique piece of contemporary artwork often lies in the status it conveys to the owner within their social circle, rather than the art itself.
1:17:21 - 1:22:44 (05:22)
Summary
The value of owning a unique piece of contemporary artwork often lies in the status it conveys to the owner within their social circle, rather than the art itself. This status-seeking behavior can lead to a hierarchy among collectors, based on insider knowledge and perceived cultural capital.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
In this episode, the speaker talks about how he resigned from his annual April Fool’s blog post and how he is shifting his perspective to focus more on teaching and adding value rather than marketing to people.
1:22:44 - 1:29:41 (06:57)
Summary
In this episode, the speaker talks about how he resigned from his annual April Fool’s blog post and how he is shifting his perspective to focus more on teaching and adding value rather than marketing to people.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
The key to overcoming creative block is to view yourself as a professional and have faith that through coming up with many ideas, you will eventually have to come up with a few good ones.
1:29:41 - 1:36:36 (06:55)
Summary
The key to overcoming creative block is to view yourself as a professional and have faith that through coming up with many ideas, you will eventually have to come up with a few good ones.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
Seth Godin recommends checking out five books about nonprofit work and suggests following his Twitter for updates on his blog.
1:36:36 - 1:42:26 (05:49)
Summary
Seth Godin recommends checking out five books about nonprofit work and suggests following his Twitter for updates on his blog.
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
Launch your first LinkedIn campaign with a free $100 ad credit by going to LinkedIn.com/TFS.
1:42:26 - 1:44:03 (01:37)
Summary
Launch your first LinkedIn campaign with a free $100 ad credit by going to LinkedIn.com/TFS. With LinkedIn's marketing tools, you can target customers based on their job title, company name, industry, and more, building relationships that drive business objectives forward and have a high lifetime value.