The key to building a technology that people wear 24-7 is to create a positive identity associated with it. By getting professional athletes to authentically wear the device, the company can tell a story about how health monitoring is aspirational.
Whoop, a wearable technology company, had NBA superstar LeBron James and Olympic gold medalist Michael Phelps among their first hundred users in 2014-2015, which validated their product and helped buy them time to build a real business.
Understanding how to manage a board and align with investors on the purpose of a company can make or break it, especially when there are disagreements on the direction of capital.
Will shares his experience with negative feedback and reframing it as an opportunity to listen rather than just hear. He also discusses how networking is often overrated and suggests finding a passion to naturally facilitate meeting the right people.