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Whoop had LeBron James and Michael Phelps as two of their first hundred users.
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1:24:00 - 1:25:22 (01:21)

Whoop, a wearable technology company, had NBA superstar LeBron James and Olympic gold medalist Michael Phelps among their first hundred users in 2014-2015, which validated their product and helped buy them time to build a real business.

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