Chapter
Marketing Direct-to-Consumer
16:21 - 18:55 (02:34)
The speaker shares how they built their Instagram following and marketed direct-to-consumer to create irresistible offers. They credit a good friend and advisor for their early success in this area.
Clips
The guest explains how they used direct mail to promote a drink product to owners of CrossFit gyms by including a sample of the product, a copy of why it is good for them, and offering a discount and a free refrigerator if they purchase 10 cases.
16:21 - 16:52 (00:31)
Summary
The guest explains how they used direct mail to promote a drink product to owners of CrossFit gyms by including a sample of the product, a copy of why it is good for them, and offering a discount and a free refrigerator if they purchase 10 cases.
ChapterMarketing Direct-to-Consumer
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
The founders of FITAID discuss how they developed their successful street sampling model by studying Red Bull's playbook and adding a twist of their own by leveraging their CrossFit background.
16:52 - 17:39 (00:46)
Summary
The founders of FITAID discuss how they developed their successful street sampling model by studying Red Bull's playbook and adding a twist of their own by leveraging their CrossFit background.
ChapterMarketing Direct-to-Consumer
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
The speaker shares how they built their Instagram following and marketed direct-to-consumer by creating irresistible offers.
17:40 - 18:55 (01:15)
Summary
The speaker shares how they built their Instagram following and marketed direct-to-consumer by creating irresistible offers. They also mention the advice given to them by a friend, who later became an advisory board member and shared a no-brainer offer with them in the early days.