Episode
#30 - Reinventing the Energy Drink
34:42
Published: Wed Dec 11 2019
Description
LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” He built a new beverage brand from zero to $100m+ in value, taking on the big boys like Red Bull, Monster etc.. He talks about coming up with the formula, and their distribution strategy thru CrossFit gyms. We also chat about his unique decision to live off the grid: chicken, solar & batteries and more. Got feedback? email us at [email protected] See acast.com/privacy for privacy and opt-out information.
Chapters
The podcast discusses business management and supplement innovation such as automating tedious tasks, keeping track of contacts and deals, and the creation of all-in-one supplement beverages for convenience and accessibility.
00:00 - 01:24 (01:24)
Summary
The podcast discusses business management and supplement innovation such as automating tedious tasks, keeping track of contacts and deals, and the creation of all-in-one supplement beverages for convenience and accessibility.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
Learn how one or two people in a bedroom put threats to multi-million dollar companies with their creativity and nothing to lose, making millions of dollars by owning their own business.
01:24 - 03:56 (02:31)
Summary
Learn how one or two people in a bedroom put threats to multi-million dollar companies with their creativity and nothing to lose, making millions of dollars by owning their own business.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
A couple's curiosity about the origins of Five Hour Energy pills led to the creation of FitAid, a supplement tailored for fitness enthusiasts that has since become a popular gym accessory.
03:56 - 08:19 (04:22)
Summary
A couple's curiosity about the origins of Five Hour Energy pills led to the creation of FitAid, a supplement tailored for fitness enthusiasts that has since become a popular gym accessory.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
Two entrepreneurs discuss the challenges of creating a product without artificial sweeteners and with high levels of active ingredients.
08:19 - 10:59 (02:40)
Summary
Two entrepreneurs discuss the challenges of creating a product without artificial sweeteners and with high levels of active ingredients. They decided to stand out by sending a handwritten note and a $100 Rusk, Chris gift card as part of their marketing strategy.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
The speaker discusses a difficult period in their life, living off the grid in a 400 square foot trailer with limited amenities and eating inexpensive meals every night.
10:59 - 13:47 (02:47)
Summary
The speaker discusses a difficult period in their life, living off the grid in a 400 square foot trailer with limited amenities and eating inexpensive meals every night.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
The beverage industry is exploring alternative sweeteners, such as monk fruit and stevia for their zero calorie, natural attributes.
13:47 - 16:21 (02:33)
Summary
The beverage industry is exploring alternative sweeteners, such as monk fruit and stevia for their zero calorie, natural attributes. Companies are using direct marketing to gain traction and are seeing initial success.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
The speaker shares how they built their Instagram following and marketed direct-to-consumer to create irresistible offers.
16:21 - 18:55 (02:34)
Summary
The speaker shares how they built their Instagram following and marketed direct-to-consumer to create irresistible offers. They credit a good friend and advisor for their early success in this area.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
The speaker discusses a sponsorship deal where they provided gyms with their apparel and shares how they had to change clothes constantly for different events.
18:55 - 21:50 (02:54)
Summary
The speaker discusses a sponsorship deal where they provided gyms with their apparel and shares how they had to change clothes constantly for different events. They also mention selling 824 packs of their product to some of the early gyms they sponsored.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
Entrepreneurship comes with financial challenges such as struggling to pay employees, making payroll, and constantly living on the edge.
21:50 - 28:24 (06:34)
Summary
Entrepreneurship comes with financial challenges such as struggling to pay employees, making payroll, and constantly living on the edge. These challenges require proper execution within a limited timeframe in order to succeed financially.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
The podcast host asks the guest about the three things they would like to change in the societal norms.
28:24 - 33:41 (05:17)
Summary
The podcast host asks the guest about the three things they would like to change in the societal norms. The guest talks about eliminating artificial ingredients from food and beverage while also discussing their desire to spend a month in Hawaii.
Episode#30 - Reinventing the Energy Drink
PodcastMy First Million
Aaron Hinde, Co-Founder and CEO of LIFEAID, shares his expertise in consumer package goods, team building, and more.
33:41 - 34:30 (00:48)
Summary
Aaron Hinde, Co-Founder and CEO of LIFEAID, shares his expertise in consumer package goods, team building, and more. To get in touch with him, check out his social media handles, Instagram, LinkedIn, and Facebook, or visit their website, Lifeaidbebco.com.