Chapter
Establishing Online Credibility as an Expert
07:35 - 12:23 (04:47)
In this episode, the speaker talks about the importance of creating a credible online persona as an expert in order to gain trust and be seen as someone who has the answers.
Clips
The proliferation of social media platforms has changed the way small businesses reach their audience and market themselves.
07:35 - 09:09 (01:34)
Summary
The proliferation of social media platforms has changed the way small businesses reach their audience and market themselves. With a shift towards more personalized interactions and a focus on building relationships, businesses that prioritize engaged communities and authentic content are more likely to succeed.
ChapterEstablishing Online Credibility as an Expert
Episode#125 - How To Become An Online Coach
PodcastModern Wisdom
The online market for fitness training is huge but more competitive and sophisticated than ever before.
09:09 - 10:24 (01:14)
Summary
The online market for fitness training is huge but more competitive and sophisticated than ever before. Fitness trainers looking to transition to online work must be specific with their marketing strategies to reach potential clients.
ChapterEstablishing Online Credibility as an Expert
Episode#125 - How To Become An Online Coach
PodcastModern Wisdom
The speaker critiques the trend of fitness professionals boasting about numerous, specific fitness certifications and emphasizes the importance of learning from textbooks instead of paying for unnecessary certifications.
10:24 - 11:28 (01:04)
Summary
The speaker critiques the trend of fitness professionals boasting about numerous, specific fitness certifications and emphasizes the importance of learning from textbooks instead of paying for unnecessary certifications. They contrast this with well-known fitness professional Joe Wicks, highlighting his popularity among the general public and success in publishing recipe books.
ChapterEstablishing Online Credibility as an Expert
Episode#125 - How To Become An Online Coach
PodcastModern Wisdom
Pure Gym's success in creating trusted environments for personal training can be hard to replicate in online coaching.
11:28 - 12:23 (00:54)
Summary
Pure Gym's success in creating trusted environments for personal training can be hard to replicate in online coaching. To establish trust, online coaches should establish themselves as reliable and knowledgeable experts in their field.