The podcast discusses lesser-known brands in the beauty industry that have been overlooked by venture investors despite their better run rates compared to more popular brands like Glossier. They also explore the concept of selling value and building aspirational communities.
The Bapit Fund is an example of a company that venture investors have overlooked for a long time.
FabFitFun started as an email service providing fitness and beauty tips and grew to a top box subscription company, boasting hundreds of thousands of subscribers and revenue in the hundreds of millions.
Fabletics and Stitch Fix are attempting to move away from subscription frequency towards post-purchase community building. Fabletics has been particularly successful in retaining customers with their engaging community.
The speaker discusses the concept of selling value in the skincare industry and how companies like Glossier may not have higher run rates than smaller, lesser-known brands. He suggests creating an aspirational community as a way to build a successful brand.