Chapter
Richard Branson on Negotiation, Risk Assessment and Disruptive Business Models
38:20 - 48:53 (10:32)
Richard Branson discusses his experience as an entrepreneur and how he learned negotiation tactics through personal experience, which taught him the importance of striking deals that are fair to both sides. Branson also shares his approach to risk assessment and how disruptive business models can challenge incumbents in industries like airlines.
Clips
Richard Branson talks about competing against other airlines with only one plane and how in response they were targeted by a "dirty tricks” campaign, which led the company to take legal action against the aggressors.
38:20 - 42:10 (03:49)
Summary
Richard Branson talks about competing against other airlines with only one plane and how in response they were targeted by a "dirty tricks” campaign, which led the company to take legal action against the aggressors.
ChapterRichard Branson on Negotiation, Risk Assessment and Disruptive Business Models
Episode#272: Sir Richard Branson — The Billionaire Maverick of the Virgin Empire
PodcastThe Tim Ferriss Show
Richard Branson discusses the importance of personal experience in negotiation and striking fair deals for all parties involved.
42:10 - 45:56 (03:45)
Summary
Richard Branson discusses the importance of personal experience in negotiation and striking fair deals for all parties involved. He also emphasizes the value of a good reputation and recounts a personal experience with Delta Airlines that solidified a longstanding partnership.
ChapterRichard Branson on Negotiation, Risk Assessment and Disruptive Business Models
Episode#272: Sir Richard Branson — The Billionaire Maverick of the Virgin Empire
PodcastThe Tim Ferriss Show
Richard Branson discusses his tendency to be a "benevolent dictator" when it comes to decision-making and his approach to negotiating deals while also sharing insights on his successful business launches and the importance of PR stunts.
45:56 - 48:53 (02:57)
Summary
Richard Branson discusses his tendency to be a "benevolent dictator" when it comes to decision-making and his approach to negotiating deals while also sharing insights on his successful business launches and the importance of PR stunts.