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Sales Tactic Used by Multi-Billion Dollar Startup Brex
23:31 - 27:37 (04:06)
The sales team at Brex, a multi-billion dollar startup, uses a specific tactic where a sales rep sends a private email from the chief sales officer to potential clients to encourage them to try out their product. This tactic was praised and adopted by other companies, including Chamath and Andrew Wilkinson.
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ChapterSales Tactic Used by Multi-Billion Dollar Startup Brex
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A sales agent from Brex allegedly used an internal email from the chief sales officer to promote the company to a client, bypassing the usual channels of communication.
24:15 - 27:37 (03:21)
Brex
Summary
A sales agent from Brex allegedly used an internal email from the chief sales officer to promote the company to a client, bypassing the usual channels of communication.