Chapter
Selling to Your Target Audience
23:33 - 27:01 (03:28)
The key to selling products is understanding your target audience and their needs. Pitching something that doesn't align with their values or budget will most likely result in no sale.
Clips
Gaining traffic from middle-America stay-at-home moms, giveaway campaigns focused on smart shopping and saving money, such as the FabFitFun boxes and the penny holder.com, prove surprisingly successful and can yield incredible success, such as the penny holder.com's $100 million sale.
23:33 - 25:01 (01:27)
Summary
Gaining traffic from middle-America stay-at-home moms, giveaway campaigns focused on smart shopping and saving money, such as the FabFitFun boxes and the penny holder.com, prove surprisingly successful and can yield incredible success, such as the penny holder.com's $100 million sale.
ChapterSelling to Your Target Audience
Episode#143 with Jeremy Cai of Italic - Influencer Coffee Making Millions, What Cold Chain Is and Why It's Booming, And Tons of Ideas
PodcastMy First Million
The middle high-income customers are the target consumers that should not be overlooked in businesses.
25:01 - 26:12 (01:11)
Summary
The middle high-income customers are the target consumers that should not be overlooked in businesses. Loyal customers can stay with businesses for years, generating more revenue.
ChapterSelling to Your Target Audience
Episode#143 with Jeremy Cai of Italic - Influencer Coffee Making Millions, What Cold Chain Is and Why It's Booming, And Tons of Ideas
PodcastMy First Million
The right target market depends on your value proposition.
26:12 - 27:01 (00:49)
Summary
The right target market depends on your value proposition. Italic, an e-commerce business that offers products at a fraction of the price, should focus on attracting value shoppers, while a business centered around status might focus on collectors.