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Marketing to Middle America: The Power of Giveaways
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23:33 - 25:01 (01:27)

Gaining traffic from middle-America stay-at-home moms, giveaway campaigns focused on smart shopping and saving money, such as the FabFitFun boxes and the penny holder.com, prove surprisingly successful and can yield incredible success, such as the penny holder.com's $100 million sale.

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