Chapter

SoulCycle's Strategic Partnership for Studio Expansion
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1:02:39 - 1:10:26 (07:46)

SoulCycle takes a strategic partner to help them grow to 30 studios. The goal is to have people talking about their experience in the studio with friends and wanting to take credit for finding the coolest workout.

Clips
This podcast episode explores how startups can be successful by having a strong business model and constraint in terms of marketing.
1:02:39 - 1:04:30 (01:51)
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Startup
Summary

This podcast episode explores how startups can be successful by having a strong business model and constraint in terms of marketing. Founders of successful companies emphasize the importance of a successful business model and constraining marketing dollars.

Chapter
SoulCycle's Strategic Partnership for Studio Expansion
Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
SoulCycle started as a local neighborhood business with 100 riders a day and became a buzzworthy New York City destination attracting hundreds of people on a Saturday morning, triggering the need to grow.
1:04:30 - 1:08:04 (03:33)
listen on Spotify
SoulCycle
Summary

SoulCycle started as a local neighborhood business with 100 riders a day and became a buzzworthy New York City destination attracting hundreds of people on a Saturday morning, triggering the need to grow.

Chapter
SoulCycle's Strategic Partnership for Studio Expansion
Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
Learn how a strategic partnership helped the growth of 30 studios amidst the challenges of the 2008 recession.
1:08:04 - 1:10:26 (02:21)
listen on Spotify
Business Strategy