Chapter
Special K and the Anthropology of Design
57:00 - 1:01:18 (04:18)
How to get more sales for Special K? By focusing on a great piece of design that will last for a long time, rather than just improving the image of the product.
Clips
The things we produce as designers tell the story of our era, similarly to how archeologists understand the lifestyle and culture of ancient people based on material culture.
57:00 - 58:09 (01:09)
Design
Summary
The things we produce as designers tell the story of our era, similarly to how archeologists understand the lifestyle and culture of ancient people based on material culture. Therefore, it is essential to produce the most beautifully designed objects as they become part of our lives and reflect our culture.
ChapterSpecial K and the Anthropology of Design
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
Rory Sutherland discusses the challenge of marketing Kellogg's Special K cereal and explains how focusing on design can create a lasting impact for the brand, despite the industry's preference for safe advertising.
58:09 - 1:01:18 (03:08)
Marketing
Summary
Rory Sutherland discusses the challenge of marketing Kellogg's Special K cereal and explains how focusing on design can create a lasting impact for the brand, despite the industry's preference for safe advertising.