Chapter
Starting a Photo Booth Business
This podcast episode discusses the challenges of starting a photo booth rental business in a highly commoditized industry and the strategy of offering a premium experience. The business focuses on subcontractors and currently serves the northeast region.
Clips
In a highly commoditized industry, photo booth companies are differentiating themselves by branding around specific styles.
10:36 - 12:37 (02:00)
Summary
In a highly commoditized industry, photo booth companies are differentiating themselves by branding around specific styles. Despite being a local business, they focus on creating a unique brand identity to stand out from competitors.
ChapterStarting a Photo Booth Business
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
An events company found a way to promote their brand through their glamorous photo booth offering.
12:37 - 13:57 (01:19)
Summary
An events company found a way to promote their brand through their glamorous photo booth offering. By incorporating flower walls and custom decor, they are able to appeal to customers while spreading awareness of their own brand.