Episode
#244: Zach Pogrob – Obsession, The Voice, and Creators
1:37:57
Published: Mon Aug 08 2022
Description
Zach Pogrob is an entrepreneur who’s building Peak Photo Booths. In the past five years, he’s gone from working the photo booth at weddings to starting his own company. Since we recorded our first episode, Zach's become a great friend. First, he hired me as a photo booth attendant last summer. Then, we bonded over content, creators, and new media. But what’s interesting about Zach is as much as he loves business, he also loves to study the obsessed. While building his photo booth company, he also started an Instagram page – @behaviorhack – that has almost 200,000 followers. In addition, he’s deeply studied people like Christian Guzman, Gary Vaynerchuk, and Alex Hormozi to figure out how they’ve amassed massive followings. This conversation was a mix of all our interests. Timestamps: (0:00) Intro (0:55) Social Media = Personal Growth? (6:17) Peak Photo Booths (14:34) Design (19:00) Media (26:14) Lack of growth (30:37) Alex Hormozi (36:00) Crypto rabbit hole (40:02) Impose friction to reduce it (44:00) We’re so small (49:02) Creators (55:49) Obsession (59:00) The Voice (1:05:59) Gift from Zach (1:07:13) Making decisions (1:10:11) Deciding where to live (1:13:55) Painful vacations (1:16:04) Reflection on birthday (1:26:12) Speed (1:35:52) Challenge Recorded on July 13, 2022 Zach’s Links https://www.instagram.com/behaviorhack https://twitter.com/zachpogrob www.peakphotobooths.com www.glambooth.com zach.blog First episode with Zach – https://anchor.fm/danny-miranda91/episodes/082-Zach-Tyler--The-Power-of-An-Audience-e1io209 Continue the conversation with me... 🎙 Podcast: https://podfollow.com/1532160275/view 🐣 Twitter: https://twitter.com/heydannymiranda 📸 Instagram: https://instagram.com/heydannymiranda 🕺 TikTok: https://tiktok.com/@heydannymiranda 🚨 Newsletter: https://dannymiranda.com/tuesday-treasure
Chapters
Growth on social media is related to personal growth, and both are directly correlated to providing more value to oneself and creating more opportunities in life.
00:00 - 01:50 (01:50)
Summary
Growth on social media is related to personal growth, and both are directly correlated to providing more value to oneself and creating more opportunities in life.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
Having millions of followers doesn't necessarily mean it's difficult to reach out to them.
01:50 - 05:56 (04:06)
Summary
Having millions of followers doesn't necessarily mean it's difficult to reach out to them. By creating relatable content, it's easier to connect and engage with a wider audience than one may initially assume.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The episode discusses finding gaps in the industry and what people truly desire in order to create a profitable business.
05:56 - 10:36 (04:39)
Summary
The episode discusses finding gaps in the industry and what people truly desire in order to create a profitable business. It highlights the importance of pursuing a great idea instead of being seduced by an idea that may not lead to success.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
This podcast episode discusses the challenges of starting a photo booth rental business in a highly commoditized industry and the strategy of offering a premium experience.
10:36 - 13:57 (03:20)
Summary
This podcast episode discusses the challenges of starting a photo booth rental business in a highly commoditized industry and the strategy of offering a premium experience. The business focuses on subcontractors and currently serves the northeast region.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker emphasizes the importance of paying attention to design principles in response to emotional feedback from listeners.
13:57 - 17:41 (03:44)
Summary
The speaker emphasizes the importance of paying attention to design principles in response to emotional feedback from listeners. They emphasize that this is more than just having design inspiration, but can move listeners on a deeper level.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker mentions receiving negative comments on social media most likely from someone who was jealous of their success.
17:41 - 21:09 (03:27)
Summary
The speaker mentions receiving negative comments on social media most likely from someone who was jealous of their success. They also mention that they tweeted about the correlation between the quantity of content and an increase in subscribers.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker, who was formerly an EMT, shares his experience dealing with negativity online and how it can feel like the world is crashing down when it happens.
21:09 - 24:17 (03:07)
Summary
The speaker, who was formerly an EMT, shares his experience dealing with negativity online and how it can feel like the world is crashing down when it happens. He also discusses the impact on mental health and personal relationships.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
A discussion about the addictiveness of social media algorithms and how they impact user engagement.
24:17 - 30:27 (06:10)
Summary
A discussion about the addictiveness of social media algorithms and how they impact user engagement.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
Having one mentor can guide and help you go through specific steps and details that may not be provided by other mentors who only provide high-level information.
30:27 - 36:58 (06:31)
Summary
Having one mentor can guide and help you go through specific steps and details that may not be provided by other mentors who only provide high-level information. Hence, it's necessary to also choose when to go on your own and learn from diverse sources to avoid overwhelming yourself with information that might not be helpful.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
Individuals working in NFT companies have reported experiencing mental health damage due to the financial strain of investing in NFTs.
36:58 - 40:00 (03:02)
Summary
Individuals working in NFT companies have reported experiencing mental health damage due to the financial strain of investing in NFTs. The high-pressure financial environment can take up significant mental space, leading some individuals to take a step back from the market.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker expresses how he enjoys working on his laptop, and how simplicity can help reduce stress and anxiety in business events.
40:01 - 45:21 (05:19)
Summary
The speaker expresses how he enjoys working on his laptop, and how simplicity can help reduce stress and anxiety in business events.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
Jocko Willink's business acumen is often overlooked despite his popular quotes and military background.
45:21 - 54:27 (09:05)
Summary
Jocko Willink's business acumen is often overlooked despite his popular quotes and military background. Willink's success in running his companies is evident through his leadership style and strategic decision-making.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The idea of mission-obsession entails the focus and undivided attention towards achieving a certain goal or mission.
54:31 - 57:31 (03:00)
Summary
The idea of mission-obsession entails the focus and undivided attention towards achieving a certain goal or mission. Different individuals follow distinct approaches under this idea, ranging from Ryan Tran's Penny Series to Jocko, who stresses on the aspect of discipline or Anthony Pompiano's focus on buying Bitcoin for achieving financial freedom.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker believes that allowing oneself to be obsessed with certain things without hurting loved ones or giving into societal pressure is crucial to avoid losing the passion for those things completely.
57:31 - 1:02:25 (04:54)
Summary
The speaker believes that allowing oneself to be obsessed with certain things without hurting loved ones or giving into societal pressure is crucial to avoid losing the passion for those things completely.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker emphasizes the importance of staying true to your own voice and not letting others' opinions dictate your decisions.
1:02:26 - 1:07:48 (05:21)
Summary
The speaker emphasizes the importance of staying true to your own voice and not letting others' opinions dictate your decisions.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker reflects on the allure of living in a big city, citing how cities have their own whispers and identities, such as New York whispering to be rich and Boston whispering to be intelligent.
1:07:48 - 1:11:18 (03:29)
Summary
The speaker reflects on the allure of living in a big city, citing how cities have their own whispers and identities, such as New York whispering to be rich and Boston whispering to be intelligent. The speaker also mentions their desire to adopt a nomadic lifestyle due to their newfound location independence.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker discusses the importance of setting boundaries in personal relationships to prioritize personal goals and avoid burnout.
1:11:18 - 1:14:53 (03:35)
Summary
The speaker discusses the importance of setting boundaries in personal relationships to prioritize personal goals and avoid burnout. She describes her personal struggle with balancing work and social life.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The key to growing Instagram followers is to be consistent and creative, even if it takes a long time to see results.
1:14:53 - 1:20:31 (05:38)
Summary
The key to growing Instagram followers is to be consistent and creative, even if it takes a long time to see results.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker discusses the idea that content creation is a means of compounding social capital and emphasizes the importance of building and joining networks to enhance social capital.
1:20:31 - 1:23:34 (03:02)
Summary
The speaker discusses the idea that content creation is a means of compounding social capital and emphasizes the importance of building and joining networks to enhance social capital.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker expresses gratitude for being able to connect with 250 people on a deep level over the past two years, regardless of whether or not it leads to Madison Square Garden or not.
1:23:34 - 1:26:45 (03:10)
Summary
The speaker expresses gratitude for being able to connect with 250 people on a deep level over the past two years, regardless of whether or not it leads to Madison Square Garden or not. They acknowledge the power of forming relationships at scale, for the public to see, and it will be amazing to look back on in several years.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The world is built for average people to live normal lives, but putting a little extra intensity in one thing can yield returns 100 times more.
1:26:45 - 1:30:20 (03:35)
Summary
The world is built for average people to live normal lives, but putting a little extra intensity in one thing can yield returns 100 times more. It's not that crazy to do something a bit extra.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
Personalities can be used to create an identity for a brand, like how people know Lex Friedman for his suits, or how people expect certain things from a motivational speaker, only to be surprised by something different.
1:30:20 - 1:34:22 (04:02)
Summary
Personalities can be used to create an identity for a brand, like how people know Lex Friedman for his suits, or how people expect certain things from a motivational speaker, only to be surprised by something different. Utilizing paradoxes and unique traits can create a memorable image for a brand.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
The speaker suggests posting daily for a month on any social media platform and not worrying too much about creating perfect content.
1:34:22 - 1:37:28 (03:05)
Summary
The speaker suggests posting daily for a month on any social media platform and not worrying too much about creating perfect content. They share their experience and how they helped others grow their audiences.
Episode#244: Zach Pogrob – Obsession, The Voice, and Creators
PodcastThe Danny Miranda Podcast
Zach recommends a book called "Show Your Work" by Austin Cleone which includes advice on sharing processes, checklists, and inspirations.
1:37:28 - 1:37:55 (00:27)
Summary
Zach recommends a book called "Show Your Work" by Austin Cleone which includes advice on sharing processes, checklists, and inspirations.