Chapter
Starting With Early Adopters as Opposed to Pursuing the Pragmatists
15:43 - 21:59 (06:16)
The mistake entrepreneurs often make is starting with the pragmatists and targeting the big market, instead of starting with early adopters who are the first people to adopt a new product. The early majority wants a proof of concept before buying a product to solve their problem.
Clips
It is important to find people who genuinely appreciate your work rather than trying to convince those who do not.
15:43 - 16:29 (00:46)
Summary
It is important to find people who genuinely appreciate your work rather than trying to convince those who do not. This is true for not only business ventures, but also in attracting investors and customers.
ChapterStarting With Early Adopters as Opposed to Pursuing the Pragmatists
Episode#397: Two Questions Every Entrepreneur Should Answer
PodcastThe Tim Ferriss Show
The early adopters are the first people who adopt products and they do so as rebels.
16:29 - 18:06 (01:37)
Summary
The early adopters are the first people who adopt products and they do so as rebels. They buy a product to solve their problem and prove to the world that they're right, eventually starting a movement that the rest of the world will accept.
ChapterStarting With Early Adopters as Opposed to Pursuing the Pragmatists
Episode#397: Two Questions Every Entrepreneur Should Answer
PodcastThe Tim Ferriss Show
The mistake many entrepreneurs make is trying to capture the biggest market, the pragmatists or early majority, right from the start.
18:06 - 21:59 (03:53)
Summary
The mistake many entrepreneurs make is trying to capture the biggest market, the pragmatists or early majority, right from the start. It takes time to transition from early adopters to the early majority to the late majority and laggards before capturing the big market.