Chapter

The Aviary Book and Its Unconventional Creation
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2:40:01 - 2:45:33 (05:32)

An unconventional book about The Aviary was created by Nick Kokonas and Grant Achatz. Martin focused on cooking his way through the entire book while Achatz figured out how to write it in a non-traditional way.

Clips
The speaker talks about his experience getting people to invest in his business by creating enticement and selling them on his ability to accomplish his goals, instead of ambushing them to a Mexican standoff.
2:40:01 - 2:40:43 (00:41)
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Business
Summary

The speaker talks about his experience getting people to invest in his business by creating enticement and selling them on his ability to accomplish his goals, instead of ambushing them to a Mexican standoff.

Chapter
The Aviary Book and Its Unconventional Creation
Episode
#341: Nick Kokonas — How to Apply World-Class Creativity to Business, Art, and Life
Podcast
The Tim Ferriss Show
The speaker discusses the importance of meeting manuscript deadlines and shares a personal experience where the manuscript was not taken seriously due to it being submitted on time.
2:40:43 - 2:41:12 (00:29)
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manuscript
Summary

The speaker discusses the importance of meeting manuscript deadlines and shares a personal experience where the manuscript was not taken seriously due to it being submitted on time.

Chapter
The Aviary Book and Its Unconventional Creation
Episode
#341: Nick Kokonas — How to Apply World-Class Creativity to Business, Art, and Life
Podcast
The Tim Ferriss Show
Grant Achatz, a chef renowned for his culinary innovation, describes the process of creating a cocktail book with his team, including the challenges they faced and the perseverance of their chosen collaborator, Micah Melton.
2:41:12 - 2:45:33 (04:21)
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Cocktail book
Summary

Grant Achatz, a chef renowned for his culinary innovation, describes the process of creating a cocktail book with his team, including the challenges they faced and the perseverance of their chosen collaborator, Micah Melton.

Chapter
The Aviary Book and Its Unconventional Creation
Episode
#341: Nick Kokonas — How to Apply World-Class Creativity to Business, Art, and Life
Podcast
The Tim Ferriss Show