Chapter

The Benefits of Having an Approach Goal
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1:04:25 - 1:11:04 (06:39)

The speaker discusses the benefits of having an approach goal rather than an avoidance goal, using the example of wanting to use your phone less versus reading for a specific amount of time.

Clips
One group was willing to pay $23 for a book, while another group was willing to pay $12 for a tote bag containing the book.
1:04:25 - 1:07:31 (03:06)
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Business
Summary

One group was willing to pay $23 for a book, while another group was willing to pay $12 for a tote bag containing the book. The price difference shows the perceived value of books versus tote bags.

Chapter
The Benefits of Having an Approach Goal
Episode
#447 - Ayelet Fishbach - The Psychology Of Human Motivation
Podcast
Modern Wisdom
The speaker discusses the benefits of setting approach goals versus avoidance goals, and how it can increase motivation and success in achieving those goals.
1:07:32 - 1:11:04 (03:31)
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Approach Goals, Motivation, Success
Summary

The speaker discusses the benefits of setting approach goals versus avoidance goals, and how it can increase motivation and success in achieving those goals.

Chapter
The Benefits of Having an Approach Goal
Episode
#447 - Ayelet Fishbach - The Psychology Of Human Motivation
Podcast
Modern Wisdom