Chapter
Clips
One group was willing to pay $23 for a book, while another group was willing to pay $12 for a tote bag containing the book.
1:04:25 - 1:07:31 (03:06)
Summary
One group was willing to pay $23 for a book, while another group was willing to pay $12 for a tote bag containing the book. The price difference shows the perceived value of books versus tote bags.
ChapterThe Benefits of Having an Approach Goal
Episode#447 - Ayelet Fishbach - The Psychology Of Human Motivation
PodcastModern Wisdom
The speaker discusses the benefits of setting approach goals versus avoidance goals, and how it can increase motivation and success in achieving those goals.
1:07:32 - 1:11:04 (03:31)
Summary
The speaker discusses the benefits of setting approach goals versus avoidance goals, and how it can increase motivation and success in achieving those goals.