Chapter
The Boring but Effective Advertising Technique
42:41 - 49:15 (06:33)
Advertising featuring animals has been found to be more effective than those without. Despite this banal fact, it remains a useful technique used often in the UK.
Clips
Children are more likely to be afraid of wild animals like bears than traffic, due to millions of years of evolution warning them of potential danger.
42:41 - 43:59 (01:17)
Summary
Children are more likely to be afraid of wild animals like bears than traffic, due to millions of years of evolution warning them of potential danger.
ChapterThe Boring but Effective Advertising Technique
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
Heuristics are similar to social norms and laws as they don't always require reasoning but an empirical measurement of the benefits of following that belief.
43:59 - 45:04 (01:05)
Summary
Heuristics are similar to social norms and laws as they don't always require reasoning but an empirical measurement of the benefits of following that belief. Belief in an omniscient God is an excellent way of keeping people well behaved as it can help prevent people from indulging in bad behaviour.
ChapterThe Boring but Effective Advertising Technique
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
The episode discusses the effectiveness of using catchy and memorable characters in advertising campaigns, using the example of a safety campaign for children featuring a cat, squirrel, and weasel.
45:04 - 47:23 (02:19)
Summary
The episode discusses the effectiveness of using catchy and memorable characters in advertising campaigns, using the example of a safety campaign for children featuring a cat, squirrel, and weasel.
ChapterThe Boring but Effective Advertising Technique
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
This podcast discusses the effectiveness of using animals in advertising campaigns, particularly in the UK, as it has been found to be more effective than those that do not feature animals.
47:23 - 49:15 (01:52)
Summary
This podcast discusses the effectiveness of using animals in advertising campaigns, particularly in the UK, as it has been found to be more effective than those that do not feature animals.