Episode
#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
1:35:26
Published: Mon Nov 22 2021
Description
Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author. Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account. Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more... Sponsors: Join the Modern Wisdom Community to connect with me & other listeners - https://modernwisdom.locals.com/ Get a $5 discount on Magic Spoon’s amazing cereal at https://magicspoon.com/modernwisdom (use code MODERNWISDOM) Get over 37% discount on all products site-wide from MyProtein at https://bit.ly/proteinwisdom (use code: MODERNWISDOM) Extra Stuff: Buy Transport For Humans - https://amzn.to/3oCzzSl Follow Rory on Twitter - https://twitter.com/rorysutherland Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/
Chapters
Rory discusses how transportation is getting quicker but we should also consider making journeys more enjoyable.
00:00 - 01:40 (01:40)
Summary
Rory discusses how transportation is getting quicker but we should also consider making journeys more enjoyable. His new book talks about designing travel for humans and not just for the timetable.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
Though optimization may lead to easily measurable outcomes, it commonly overlooks things that humans care about.
01:40 - 09:54 (08:14)
Summary
Though optimization may lead to easily measurable outcomes, it commonly overlooks things that humans care about. Disproportionate annoyances, such as missing a train by mere minutes, cause more frustration and regret but are difficult to quantify.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
Communication is key when providing a service to customers.
09:54 - 14:58 (05:04)
Summary
Communication is key when providing a service to customers. Whether it's through package tracking or train delays, reassuring customers and keeping them informed can help improve their overall satisfaction with the service.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
Range anxiety may have a positive effect on the style of driving as it becomes more apparent that the driving technique can impact the miles covered per kilowatt.
14:58 - 18:50 (03:51)
Summary
Range anxiety may have a positive effect on the style of driving as it becomes more apparent that the driving technique can impact the miles covered per kilowatt. Regenerative braking makes drivers less resentful with the loss of kinetic energy.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
When driving on a highway crowded with cars having adaptive cruise control, it improves the traffic flow and efficiency markedly by preventing serious traffic jam and bottleneck situations.
18:50 - 24:10 (05:19)
Summary
When driving on a highway crowded with cars having adaptive cruise control, it improves the traffic flow and efficiency markedly by preventing serious traffic jam and bottleneck situations.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
In certain conservative areas, consumers are opting for hybrid vehicles that are not easily identifiable to their neighbors as green cars.
24:10 - 28:21 (04:10)
Summary
In certain conservative areas, consumers are opting for hybrid vehicles that are not easily identifiable to their neighbors as green cars. Additionally, replacing home boilers with heat pumps is recommended to reduce environmental impact.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
The speaker discusses the appeal of having a diverse range of businesses in one location, allowing for a mix of experiences and activities, from a tea shop to a cocktail bar to firing machine guns in the desert.
28:21 - 32:57 (04:35)
Summary
The speaker discusses the appeal of having a diverse range of businesses in one location, allowing for a mix of experiences and activities, from a tea shop to a cocktail bar to firing machine guns in the desert.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
The speaker suggests getting rid of all rail cards and implementing a special, more expensive rail card for middle aged men.
32:57 - 37:41 (04:43)
Summary
The speaker suggests getting rid of all rail cards and implementing a special, more expensive rail card for middle aged men. He also comments on the limitations of advertising in trains, compared to when driving.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
The miasma theory of disease had some beneficial consequences, such as funding for sewerage waste management, while following a gluten-free diet may make some people feel better for unrelated reasons.
37:41 - 42:41 (05:00)
Summary
The miasma theory of disease had some beneficial consequences, such as funding for sewerage waste management, while following a gluten-free diet may make some people feel better for unrelated reasons.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
Advertising featuring animals has been found to be more effective than those without.
42:41 - 49:15 (06:33)
Summary
Advertising featuring animals has been found to be more effective than those without. Despite this banal fact, it remains a useful technique used often in the UK.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
The way a comedic piece ends has a disproportionate effect on its potency, as endings are the most memorable part.
49:15 - 58:22 (09:06)
Summary
The way a comedic piece ends has a disproportionate effect on its potency, as endings are the most memorable part. This is similar to the way speeches end on a quote or pithy sentence, as people have an instinctive need for a memorable finale.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
The process of cleaning dishes involves a cycle of emptying and filling the dishwasher.
58:22 - 1:06:22 (08:00)
Summary
The process of cleaning dishes involves a cycle of emptying and filling the dishwasher. Despite the tediousness, there is a sensible reason for this process, which can be found in certain religious laws.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
The podcast hosts discuss the importance of wearing masks, with one arguing that it's a mild courtesy to fellow humans, while the other points out the fear and anxiety some people feel when public speaking.
1:06:22 - 1:16:35 (10:12)
Summary
The podcast hosts discuss the importance of wearing masks, with one arguing that it's a mild courtesy to fellow humans, while the other points out the fear and anxiety some people feel when public speaking.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
The process of maturation causes salt crystals to form within mature cheddar cheese.
1:16:35 - 1:21:24 (04:49)
Summary
The process of maturation causes salt crystals to form within mature cheddar cheese. Indian restaurants have an automatic Michelin star according to Tom Kerridge.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
David Mitchell discusses how certain behaviors, typically associated with right-wing or left-wing politics, can be found across the political spectrum and how the moralization of political opinions can be problematic.
1:21:24 - 1:30:48 (09:23)
Summary
David Mitchell discusses how certain behaviors, typically associated with right-wing or left-wing politics, can be found across the political spectrum and how the moralization of political opinions can be problematic.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
The guest speaker is surprised to find out their book is number four in the transportation industry category on Amazon, with only books published by the driver vehicle standards agency outranking it.
1:30:48 - 1:34:25 (03:37)
Summary
The guest speaker is surprised to find out their book is number four in the transportation industry category on Amazon, with only books published by the driver vehicle standards agency outranking it.
Episode#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
PodcastModern Wisdom
This podcast features a conversation with Rory Suttland, Jiu-Jitsu world champion, about his journey and insights.
1:34:25 - 1:35:24 (00:58)
Summary
This podcast features a conversation with Rory Suttland, Jiu-Jitsu world champion, about his journey and insights. Listeners are encouraged to share the episode and can receive discounts on Magic Spoon cereal and My Protein using provided codes.