Chapter
The Brain's Mental Models
11:47 - 19:25 (07:37)
Our brain's mental model provides us with our own internal subjective experience, which is a best guess of the information we receive from our senses.
Clips
This podcast discusses how our brains create a mental model of reality through our senses and why it is important to understand this model.
11:47 - 14:39 (02:52)
Mental Models
Summary
This podcast discusses how our brains create a mental model of reality through our senses and why it is important to understand this model.
ChapterThe Brain's Mental Models
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
Our experiences of reality are not direct, but rather, our brain's interpretation of the outside world.
14:39 - 16:14 (01:34)
Perception
Summary
Our experiences of reality are not direct, but rather, our brain's interpretation of the outside world. Brands and businesses have the power to influence our mental models and therefore, our experience of reality.
ChapterThe Brain's Mental Models
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
The way a product is presented can impact a consumer's perception of its value, sometimes adding value to their mental model of the product being sold.
16:14 - 19:25 (03:10)
Consumer Behavior
Summary
The way a product is presented can impact a consumer's perception of its value, sometimes adding value to their mental model of the product being sold.