Chapter
The Challenges of E-commerce
54:11 - 1:03:22 (09:10)
The experience of an e-commerce buyer typically gets uncomfortable, as soon as something goes wrong with the delivery or a customer has to cancel something. E-commerce businesses need to have a packaging strategy as it is the point where a product first becomes a brand, takes on a personality, and gets its identity.
Clips
The rise of our technology has allowed our personal data to be dispersed to various companies and services, posing a threat to our privacy that many are still unaware of.
54:11 - 56:55 (02:43)
Summary
The rise of our technology has allowed our personal data to be dispersed to various companies and services, posing a threat to our privacy that many are still unaware of. Though some individuals may not see an issue with it, others face problems with their personal information being shared and even sold.
ChapterThe Challenges of E-commerce
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
The focus of e-commerce tends to be on the sales experience, neglecting the customer service and delivery aspects.
56:55 - 1:00:21 (03:25)
Summary
The focus of e-commerce tends to be on the sales experience, neglecting the customer service and delivery aspects. This results in unhappy customers and lost sales opportunities.
ChapterThe Challenges of E-commerce
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
Packaging is where a product first becomes a brand, takes on a personality, and identity.
1:00:21 - 1:02:16 (01:54)
Summary
Packaging is where a product first becomes a brand, takes on a personality, and identity. It can have a halo effect on the perceived value of the product while considering delivery and packaging which can impact customer loyalty.
ChapterThe Challenges of E-commerce
EpisodeE165: The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
PodcastThe Diary Of A CEO with Steven Bartlett
Rapper and entrepreneur announces the second release of limited edition clothing line with a focus on storytelling and art-like appearance along with meticulous effort put into packaging and unboxing.
1:02:16 - 1:03:22 (01:06)
Summary
Rapper and entrepreneur announces the second release of limited edition clothing line with a focus on storytelling and art-like appearance along with meticulous effort put into packaging and unboxing. The line is expected to sell out within days of release and his motivation behind it is not primarily for profit.