Chapter

The Challenges of Growing a Business: A Founder's Insight
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1:10:26 - 1:15:37 (05:11)

The Co-Founder of SoulCycle talks about the difficulties they experienced when expanding their business from one studio to ten, the creation of a website that would have e-comm as well as building a strong brand and user experience.

Clips
The hosts discuss the challenges they faced while building their first studio, including issues with soundproofing and angry neighbors.
1:10:26 - 1:11:59 (01:33)
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studio building
Summary

The hosts discuss the challenges they faced while building their first studio, including issues with soundproofing and angry neighbors.

Chapter
The Challenges of Growing a Business: A Founder's Insight
Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
SoulCycle founders planned a customer appreciation day, which was a whole day of free classes.
1:11:59 - 1:13:04 (01:04)
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SoulCycle
Summary

SoulCycle founders planned a customer appreciation day, which was a whole day of free classes. However, due to the free registration, many people who never come to SoulCycle signed up, causing uproar from regulars who could not reserve a spot in class.

Chapter
The Challenges of Growing a Business: A Founder's Insight
Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show
The speaker talks about their experience of building a website and working with a big agency to articulate their vision and brand, only to realize that they had already known what they wanted.
1:13:04 - 1:15:37 (02:33)
listen on Spotify
Website Development
Summary

The speaker talks about their experience of building a website and working with a big agency to articulate their vision and brand, only to realize that they had already known what they wanted. They built a million extensions onto the foundation of the website which eventually led to the development of their app.

Chapter
The Challenges of Growing a Business: A Founder's Insight
Episode
#372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations
Podcast
The Tim Ferriss Show