Chapter

The Chunky Sneaker Arms Race
listen on Spotify
23:24 - 27:14 (03:50)

Sneaker brands are competing to create the chunkiest sneakers possible in order to increase total addressable market.

Clips
The commercial world is experiencing a discrepancy between streamlined processes, like kiosks, and inefficient processes, such as car rental companies that rely on in-person communication and negotiation.
23:24 - 24:50 (01:26)
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Commercial Efficiency
Summary

The commercial world is experiencing a discrepancy between streamlined processes, like kiosks, and inefficient processes, such as car rental companies that rely on in-person communication and negotiation. It’s unclear whether the inefficiency is due to seller power, pent-up demand, or simply resistance to change.

Chapter
The Chunky Sneaker Arms Race
Episode
Stories of the year | After Hours
Podcast
TED Talks Daily
The salespeople are so constrained in what they can and cannot do, making it impossible for them to do a good job.
24:50 - 26:04 (01:14)
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Sales, B2B software
Summary

The salespeople are so constrained in what they can and cannot do, making it impossible for them to do a good job. Many of the B2B software is cumbersome, which makes it disappointing for consumers.

Chapter
The Chunky Sneaker Arms Race
Episode
Stories of the year | After Hours
Podcast
TED Talks Daily
There is an ongoing arms race to have the tallest and thickest sneakers with added inches to add altitude and a different look, especially for women who find them comfortable and fashionable.
26:04 - 26:33 (00:28)
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Sneakers
Summary

There is an ongoing arms race to have the tallest and thickest sneakers with added inches to add altitude and a different look, especially for women who find them comfortable and fashionable.

Chapter
The Chunky Sneaker Arms Race
Episode
Stories of the year | After Hours
Podcast
TED Talks Daily
The trend of chunky platforming shoes is becoming popular among many shoe brands, potentially because it boosts sales.
26:33 - 27:14 (00:41)
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Shoes
Summary

The trend of chunky platforming shoes is becoming popular among many shoe brands, potentially because it boosts sales. However, not everyone is a fan of the trend.

Chapter
The Chunky Sneaker Arms Race
Episode
Stories of the year | After Hours
Podcast
TED Talks Daily