Chapter
The Creative Process of Designing Logos
18:10 - 22:24 (04:14)
Designing logos involves skills beyond just creating visual graphics. It also requires careful consideration of the client's needs and preferences, as well as the ability to explain the reasoning behind the chosen design.
Clips
The skill in creating a logo is not in the design, but in the ability to deploy it and make it effective for the client.
18:10 - 22:24 (04:14)
Design
Summary
The skill in creating a logo is not in the design, but in the ability to deploy it and make it effective for the client. It's important to spend time figuring out the reason why a design is correct for the client, and present it in a way that makes sense to them.