Chapter
The Creepy Truth About Memories
42:18 - 48:06 (05:47)
Memories can be easily manipulated and implanted even if they never actually happened, as the accuracy of memory recall can be unreliable.
Clips
The concept of experiential marketing involves creating memorable experiences that are tied to a brand or product.
42:18 - 43:54 (01:36)
Experiential Marketing
Summary
The concept of experiential marketing involves creating memorable experiences that are tied to a brand or product. By breaking the violation of expectation, memories are encoded more deeply, creating a lasting impression in the consumer's mind.
ChapterThe Creepy Truth About Memories
Episode#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
PodcastModern Wisdom
The podcast explores the accuracy and limitations of memory recall, including the ability to implant false memories through virtual reality experiences.
43:54 - 48:06 (04:11)
Memory Recall
Summary
The podcast explores the accuracy and limitations of memory recall, including the ability to implant false memories through virtual reality experiences.