Chapter
The Criticisms of Edward Bernays by Walter Lippman
26:05 - 31:01 (04:55)
Scholar Walter Lippman was highly critical of the propaganda techniques used by figures like Edward Bernays and their impact on public opinion and peacetime endeavors, despite both men being known as pioneers in the field.
Clips
Lippman was critical of wartime propaganda and warned of the transfer of those techniques to peacetime endeavors.
26:05 - 29:01 (02:55)
Summary
Lippman was critical of wartime propaganda and warned of the transfer of those techniques to peacetime endeavors. Bernays, on the other hand, utilized propaganda techniques for his own purposes, leading to concerns about the manipulation of public opinion.
ChapterThe Criticisms of Edward Bernays by Walter Lippman
EpisodePart Two: Edward Bernays: The Founding Father of Lies
PodcastBehind the Bastards
Edward Bernays, the "father of spin," believed that PR practitioners could use stereotypes to reach a wider public and add their own ideas to strengthen their position, even if the stereotypes were not necessarily truthful portrayals.
29:01 - 31:01 (02:00)
Summary
Edward Bernays, the "father of spin," believed that PR practitioners could use stereotypes to reach a wider public and add their own ideas to strengthen their position, even if the stereotypes were not necessarily truthful portrayals. He divorced himself from any identity to gain respect and glory for his work in the PR industry.