Chapter
The Evolution of Design through the Ages
22:26 - 31:08 (08:41)
The design world was transformed when Apple produced the iPhone, giving more emphasis to the importance of good design, even for large brands like Coca-Cola and McDonald's that had previously fallen out of step. While good design used to be limited to elitist products and communications, it has now become more accessible and prevalent in everyday life.
Clips
Over the past decade, our relationship with brands has changed particularly in regards to food brands as we deal with the aftermath of their products in terms of packaging.
22:26 - 27:31 (05:04)
Summary
Over the past decade, our relationship with brands has changed particularly in regards to food brands as we deal with the aftermath of their products in terms of packaging. Design was transformed after Apple brought out the iPhone taking design principles to perfection. The goal is to find the unique trait of a brand and communicate this through all areas of design including packaging and logos.
ChapterThe Evolution of Design through the Ages
Episode#167 - Bruce Duckworth - Designing The World's Biggest Brands
PodcastModern Wisdom
The speaker talks about how good design used to be for elites only, but now it's more accessible and available for everyone, including large brands like Coca-Cola and McDonald's, that had fallen out of step with good design for a while.
27:31 - 31:08 (03:37)
Summary
The speaker talks about how good design used to be for elites only, but now it's more accessible and available for everyone, including large brands like Coca-Cola and McDonald's, that had fallen out of step with good design for a while.