Chapter

The Fallacy of High-Protein Foods
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12:41 - 17:43 (05:01)

The myth that many men are not getting enough protein has led companies to market their products around "high-protein" claims, despite the fact that most men are already getting more than enough protein. Eating too much of these protein-focused, low-calorie diet foods can actually mess up one's appetite and metabolism.

Clips
Halo Top, a low-calorie and low-sugar ice cream brand, redesigned its packaging to target millennial consumers.
12:41 - 14:07 (01:25)
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Halo Top
Summary

Halo Top, a low-calorie and low-sugar ice cream brand, redesigned its packaging to target millennial consumers. Its packaging design highlights the calorie count for the entire pint and uses slogans like "guilt-free zone" and "stop when you hit the bottom" to imply a loss of control around food and celebrate it.

Chapter
The Fallacy of High-Protein Foods
Episode
Halo Top Ice Cream
Podcast
Maintenance Phase
Researchers speculate that consuming zero-calorie sweeteners can lead to metabolic issues and appetite dysregulation.
14:07 - 15:46 (01:38)
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Calorie-Free Sweeteners
Summary

Researchers speculate that consuming zero-calorie sweeteners can lead to metabolic issues and appetite dysregulation. Popular sugar substitutes like erythritol and xylitol are often found in keto diets despite their chemical makeup.

Chapter
The Fallacy of High-Protein Foods
Episode
Halo Top Ice Cream
Podcast
Maintenance Phase
Many people believe that men are not getting enough protein, which increases the demand for high-protein food products.
15:46 - 17:43 (01:56)
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High-protein diet
Summary

Many people believe that men are not getting enough protein, which increases the demand for high-protein food products. However, most men are already getting twice the daily recommended amount of protein, making such products unnecessary.

Chapter
The Fallacy of High-Protein Foods
Episode
Halo Top Ice Cream
Podcast
Maintenance Phase