Chapter
The Future of Third-Party Cookies
13:32 - 17:37 (04:05)
Third-party cookies allow advertisers to track user behavior and serve targeted ads. However, a shift away from third-party cookies is looming, potentially opening up opportunities for international competitors to provide alternative services in the digital ad space.
Clips
Uncertainty and a chilling effect may arise from government attempts to manipulate and contort the law to fight previously approved acquisitions from a decade ago.
13:32 - 15:54 (02:22)
Summary
Uncertainty and a chilling effect may arise from government attempts to manipulate and contort the law to fight previously approved acquisitions from a decade ago. According to J. Cal, if the government has a problem with an acquisition, it should state it upfront without the possibility of future interference.
ChapterThe Future of Third-Party Cookies
EpisodeE113: DOJ tries to break up Google, vaccine questions, Ukraine escalation & more
PodcastAll-In with Chamath, Jason, Sacks & Friedberg
Apple's removal of third party cookies and the Apple identifier is having a massive impact on ad networks as it's becoming harder to use retargeting to advertise effectively.
15:54 - 17:37 (01:43)
Summary
Apple's removal of third party cookies and the Apple identifier is having a massive impact on ad networks as it's becoming harder to use retargeting to advertise effectively. The return on ad spend is much higher when retargeting is used, making it difficult for ad networks now that this isn't easily achievable.