Chapter
The Hierarchy of Art Collecting
1:17:21 - 1:22:44 (05:22)
The value of owning a unique piece of contemporary artwork often lies in the status it conveys to the owner within their social circle, rather than the art itself. This status-seeking behavior can lead to a hierarchy among collectors, based on insider knowledge and perceived cultural capital.
Clips
The scarcity tactic becomes a PR campaign that touches on the narrative of a product.
1:17:21 - 1:19:02 (01:41)
Marketing
Summary
The scarcity tactic becomes a PR campaign that touches on the narrative of a product. Placebos work in marketing and serve as a wonderful way to communicate a brand's core values to its audience.
ChapterThe Hierarchy of Art Collecting
Episode#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
PodcastThe Tim Ferriss Show
The act of owning contemporary art can bring a sense of status and worth among certain circles of people, leading to decisions being made based on pecking orders and personal viewpoints.
1:19:02 - 1:22:44 (03:41)
Contemporary Art
Summary
The act of owning contemporary art can bring a sense of status and worth among certain circles of people, leading to decisions being made based on pecking orders and personal viewpoints.